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Welcome to DIY Toolkit Strategic PR!
Welcome to Level Up Strategic PR Training Course
PR Basics
What is PR and Why Do You Need it?
What is PR and Why Do You Need it?
What to Know About DIY PR
What to Know About DIY PR
Set Your Goals
Set Your Goals
Set Your Goals
Create a Marketable Narrative
Create a Marketable Narrative
Create a Marketable Narrative
How to organize the information for a Marketable Narrative
Pitching Profile for Devtoro (Great for tech or startups)
Pitching Profile Carey James (Great for thought leadership)
How to Organize The Information For a Marketable Narrative
Pitching Profile for Ticmint (As used in the example)
Media Research & Opportunity Development
Media Research & Opportunity Development
Media Research & Opportunity Development
Creating a Winning Media Contact List for Your Pitching Profile
Creating a Winning Media Contact List for Your Pitching Profile
Media List Reflection
Getting Your Story Covered
Getting Your Story Covered
Getting Your Story Covered
Crafting Effective Press Releases: Key Strategies & Examples
Crafting Effective Press Releases: Key Strategies & Examples
DEI Press Release
US Market Expansion Press Release
DeVita Vs. State of Minnesota Press Release
Project Casting Industry Employment PR FINAL
Fashion Lawsuit Press Release
Crowdstake Charity Event Press Release
Media Film Festival Press Release
Bellapalooza Media Advisory FINAL
New Product Press Release
Venture Capital Announcement Press Release
Bad press release
Put It Into Practice: Your Press Release
Understanding Wire Services
Understanding Wire Services
Op-eds
Op-eds
Trends & Trajectory of Autism Therapy Op-ed
Workplace Mobbing Op-ed
Paid Placements and Sponsored Content
Media Pitching
Media Pitching
Media Pitching Like a Pro
Examples of Winning Media Pitches
Winning Media Pitches
Evolved PR Media Pitch Guide
Evaluation, Assessment & Measurement
Evaluation, Assessment & Measurement
10 PR Metrics you Should Be Tracking to Prove ROI
Measuring the Impact of your PR Campaign
Evaluation, Assessment & Measurement
Measuring PR Impact & Optimizing Media Pitches
Evaluation, Assessment & Measurement - Part 2
Tips for Success in Outreach
Long-Term Considerations
Tips for Success in Outreach
When All Else Fails
Tips for Success in Outreach
You did it! What's next?
Congratulations!
BONUS Resources
Bonus Resources
Evolved PR List of Recommendations